Antivirus News

Symantec has launched new versions of its anti-virus and Internet security range of products, based on cloud-based security to increase virus and malware detection. The Norton Internet Security 2010 and Norton AntiVirus 2010 will leverage a new model of security, codenamed Quorum, to attain better detection of new malware than the traditional signature and behavior-based detection.

Symantec also plans to slash the prices of its products up to 20 percent.

David Freer, Vice President, Consumer Business Unit, Symantec Asia-Pacific and Japan said, “With the introduction of new reputation-based security in Norton 2010, we have raised the bar for Internet security and set new standard for the industry. Harnessing the power of millions of users united against cyber crime, the faster, safer and smarter Norton 2010 gives consumers the power to deny digital dangers and allow a safe online experience.”

“The expanding number and sophistication of security threats can no longer be contained through signature files and behavioral heuristics alone,” said Jon Oltsik, Senior Analyst, Enterprise Strategy Group. “Symantec’s reputation-based security technology for 2010 represents a new and important safeguard in a multi-layer antivirus defense. I believe it’s likely that the Internet security industry will be building on technologies like Quorum for the next 10 years.”


“In India one-third of computer users do not use any form protection for their computers. This means they are not using any sort of anti-virus of anti-malware. And of the two-third of the people who are using security, are using outdated software updates, which cannot protect them with millions of new viruses,” Freer added.


The competition in the anti-virus market is quite fierce with increasing cost pressures on the vendors. Symantec has thus taken a decision to reduce the prices of its products up to 20 percent with the Norton 2010 launch. For eg, Norton Antivirus 2010, 1-user, 1-year license now comes at an MRP of Rs 1,125, while the 2009 version was launched at MRP of Rs 1,645 MRP. The same product (Norton Antivirus 2010) costs $39.99 in the US market (close to Rs 1,900).

There would, however, be no difference in the product skew from the previous ones.

The prices have been slashed throughout the Asian market. India is also the only market where the company is selling a single user license in order to offer a reduced cost product (and considering an average of just 1 PC per household in India), while other markets still have a minimum of 3 user license.

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                                                              Source Google News